Roofstock One — Personalization/MyAccount
PROBLEM STATEMENT
The RoofstockOne experience is currently static and serves new and existing users exactly the same way.
There is very little personalization and nuanced information for existing investors around their investment performance.
GOAL
To create an elevated and frictionless experience for a Roofstock One user throughout their journey, from first visit to multiple investments, resulting in share purchases, user retention, and lifetime value.
